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Wallace D. Wattles 






Preface p. 3 

Chapter 1. The Right To Be Rich p. 4 

Chapter 2. There is A Science of Getting Rich p. 7 

Chapter 3. Is Opportunity Monopolized? p. 10 

Chapter 4. The First Principle in The Science of Getting Rich p. 13 

Chapter 5. Increasing Life p. 18 

Chapter 6. How Riches Come to You p. 23 

Chapter 7. Gratitude p. 27 

Chapter 8. Thinking in the Certain Way p. 30 

Chapter 9. How to Use the Will p. 34 

Chapter 10. Further Use of the Will p. 38 

Chapter 11. Acting in the Certain Way p. 43 

Chapter 12. Efficient Action p. 48 

Chapter 13. Getting into the Right Business p. 52 

Chapter 14. The Impression of Increase p. 55 

Chapter 15. The Advancing Man p. 58 

Chapter 16. Some Cautions, and Concluding Observations p. 61 

Chapter 17. Summary of the Science of Getting Rich p. 65 



THIS book is pragmatical, not philosophical; a practical manual, not a treatise 
upon theories. It is intended for the men and women whose most pressing need 
is for money; who wish to get rich first, and philosophize afterward. It is for those 
who have, so far, found neither the time, the means, nor the opportunity to go 
deeply into the study of metaphysics, but who want results and who are willing 
to take the conclusions of science as a basis for action, without going into all the 
processes by which those conclusions were reached. 

It is expected that the reader will take the fundamental statements upon faith, 
just as he would take statements concerning a law of electrical action if they were 
promulgated by a Marconi or an Edison; and, taking the statements upon faith, 
that he will prove their truth by acting upon them without fear or hesitation. Eve- 
ry man or woman who does this will certainly get rich; for the science herein ap- 
plied is an exact science, and failure is impossible. For the benefit, however, of 
those who wish to investigate philosophical theories and so secure a logical basis 
for faith, I will here cite certain authorities. 

The monistic theory of the universe the theory that One is All, and that All is One; 
That one Substance manifests itself as the seeming many elements of the mate- 
rial world -is of Hindu origin, and has been gradually winning its way into the 
thought of the western world for two hundred years. It is the foundation of all 
the Oriental philosophies, and of those of Descartes, Spinoza, Leibnitz, Schopen- 
hauer, Hegel, and Emerson. 

The reader who would dig to the philosophical foundations of this is advised to 
read Hegel and Emerson for himself. 

In writing this book I have sacrificed all other considerations to plainness and 
simplicity of style, so that all might understand. The plan of action laid down 
herein was deduced from the conclusions of philosophy; it has been thoroughly 
tested, and bears the supreme test of practical experiment; it works. If you wish 
to know how the conclusions were arrived at, read the writings of the authors 
mentioned above; and if you wish to reap the fruits of their philosophies in actual 
practice, read this book and do exactly as it tells you to do. 

The Author 


Chapter 1 

The Right To Be Rich 

WHATEVER may be said in praise of poverty, the fact remains that it is not pos- 
sible to live a really complete or successful life unless one is rich. No man can rise 
to his greatest possible height in talent or soul development unless he has plenty 
of money; for to unfold the soul and to develop talent he must have many things 
to use, and he cannot have these things unless he has money to buy them with. 

A man develops in mind, soul, and body by making use of things, and society is so 
organized that man must have money in order to become the possessor of things; 
therefore, the basis of all advancement for man must be the science of getting 

The object of all life is development; and everything that lives has an inalienable 
right to all the development it is capable of attaining. 

Man's right to life means his right to have the free and unrestricted use of all the 
things which may be necessary to his fullest mental, spiritual, and physical un- 
foldment; or, in other words, his right to be rich. 

In this book, I shall not speak of riches in a figurative way; to be really rich does 
not mean to be satisfied or contented with a little. No man ought to be satisfied 
with a little if he is capable of using and enjoying more. The purpose of Nature is 
the advancement and unfoldment of life; and every man should have all that can 
contribute to the power; elegance, beauty, and richness of life; to be content with 
less is sinful. 

The man who owns all he wants for the living of all the life he is capable of living 
is rich; and no man who has not plenty of money can have all he wants. Life has 
advanced so far, and become so complex, that even the most ordinary man or 
woman requires a great amount of wealth in order to live in a manner that even 
approaches completeness. Every person naturally wants to become all that they 
are capable of becoming; this desire to realize innate possibilities is inherent in 
human nature; we cannot help wanting to be all that we can be. Success in life 
is becoming what you want to be; you can become what you want to be only by 
making use of things, and you can have the free use of things only as you become 
rich enough to buy them. To understand the science of getting rich is therefore 
the most essential of all knowledge. 


There is nothing wrong in wanting to get rich. The desire for riches is really the 
desire for a richer, fuller, and more abundant life; and that desire is praiseworthy. 
The man who does not desire to live more abundantly is abnormal, and so the 
man who does not desire to have money enough to buy all he wants is abnormal. 

There are three motives for which we live; we live for the body, we live for the 
mind, we live for the soul. No one of these is better or holier than the other; all 
are alike desirable, and no one of the three—body, mind, or soul—can live fully if 
either of the others is cut short of full life and expression. It is not right or noble to 
live only for the soul and deny mind or body; and it is wrong to live for the intel- 
lect and deny body or soul. 

We are all acquainted with the loathsome consequences of living for the body and 
denying both mind and soul; and we see that real life means the complete expres- 
sion of all that man can give forth through body, mind, and soul. Whatever he can 
say, no man can be really happy or satisfied unless his body is living fully in every 
function, and unless the same is true of his mind and his soul. Wherever there is 
unexpressed possibility, or function not performed, there is unsatisfied desire. 
Desire is possibility seeking expression, or function seeking performance. 

Man cannot live fully in body without good food, comfortable clothing, and warm 
shelter; and without freedom from excessive toil. Rest and recreation are also 
necessary to his physical life . 

He cannot live fully in mind without books and time to study them, without op- 
portunity for travel and observation, or without intellectual companionship. 

To live fully in mind he must have intellectual recreations, and must surround 
himself with all the objects of art and beauty he is capable of using and appreciat- 

To live fully in soul, man must have love; and love is denied expression by pov- 

A man's highest happiness is found in the bestowal of benefits on those he loves; 
love finds its most natural and spontaneous expression in giving. The man who 
has nothing to give cannot fill his place as a husband or father, as a citizen, or as 
a man. It is in the use of material things that a man finds full life for his body, 
develops his mind, and unfolds his soul. It is therefore of supreme importance to 
him that he should be rich. 


It is perfectly right that you should desire to be rich; if you are a normal man or 
woman you cannot help doing so. It is perfectly right that you should give your 
best attention to the Science of Getting Rich, for it is the noblest and most neces- 
sary of all studies. If you neglect this study, you are derelict in your duty to your- 
self, to God and humanity; for you can render to God and humanity no greater 
service than to make the most of yourself. 


Chapter 2 

There is A Science of Getting Rich 

THERE is a Science of getting rich, and it is an exact science, like algebra or arith- 
metic. There are certain laws which govern the process of acquiring riches; once 
these laws are learned and obeyed by any man, he will get rich with mathematical 

The ownership of money and property comes as a result of doing things in a cer- 
tain way; those who do things in this Certain Way, whether on purpose or acci- 
dentally, get rich; while those who do not do things in this Certain Way, no matter 
how hard they work or how able they are, remain poor. 

It is a natural law that like causes always produce like effects; and, therefore, any 
man or woman who learns to do things in this certain way will infallibly get rich. 

That the above statement is true is shown by the following facts: 

Getting rich is not a matter of environment, for, if it were, all the people in certain 
neighborhoods would become wealthy; the people of one city would all be rich, 
while those of other towns would all be poor; or the inhabitants of one state would 
roll in wealth, while those of an adjoining state would be in poverty. 

But everywhere we see rich and poor living side by side, in the same environment, 
and often engaged in the same vocations. When two men are in the same locality, 
and in the same business, and one gets rich while the other remains poor, it shows 
that getting rich is not, primarily, a matter of environment. Some environments 
may be more favorable than others, but when two men in the same business are 
in the same neighborhood, and one gets rich while the other fails, it indicates that 
getting rich is the result of doing things in a Certain Way. 

And further, the ability to do things in this certain way is not due solely to the pos- 
session of talent, for many people who have great talent remain poor, while other 
who have very little talent get rich. 

Studying the people who have got rich, we find that they are an average lot in all 
respects, having no greater talents and abilities than other men. It is evident that 
they do not get rich because they possess talents and abilities that other men have 
not, but because they happen to do things in a Certain Way. 


Getting rich is not the result of saving, or "thrift"; many very penurious people are 
poor, while free spenders often get rich. 

Nor is getting rich due to doing things which others fail to do; for two men in the 
same business often do almost exactly the same things, and one gets rich while 
the other remains poor or becomes bankrupt. 

From all these things, we must come to the conclusion that getting rich is the re- 
sult of doing things in a Certain Way. 

If getting rich is the result of doing things in a Certain Way, and if like causes 
always produce like effects, then any man or woman who can do things in that 
way can become rich, and the whole matter is brought within the domain of exact 

The question arises here, whether this Certain Way may not be so difficult that 
only a few may follow it. This cannot be true, as we have seen, so far as natural 
ability is concerned. Talented people get rich, and blockheads get rich; intellec- 
tually brilliant people get rich, and very stupid people get rich; physically strong 
people get rich, and weak and sickly people get rich. 

Some degree of ability to think and understand is, of course, essential; but in so 
far natural ability is concerned, any man or woman who has sense enough to read 
and understand these words can certainly get rich. 

Also, we have seen that it is not a matter of environment. Location counts for 
something; one would not go to the heart of the Sahara and expect to do success- 
ful business. 

Getting rich involves the necessity of dealing with men, and of being where there 
are people to deal with; and if these people are inclined to deal in the way you 
want to deal, so much the better. But that is about as far as environment goes. 

If anybody else in your town can get rich, so can you; and if anybody else in your 
state can get rich, so can you. 

Again, it is not a matter of choosing some particular business or profession. 
People get rich in every business, and in every profession; while their next-door 
neighbors in the same vocation remain in poverty. 

It is true that you will do best in a business which you like, and which is congenial 
to you; and if you have certain talents which are well developed, you will do best 
in a business which calls for the exercise of those talents. 



Also, you will do best in a business which is suited to your locality; an ice-cream 
parlor would do better in a warm climate than in Greenland, and a salmon fishery 
will succeed better in the Northwest than in Florida, where there are no salmon. 

But, aside from these general limitations, getting rich is not dependent upon your 
engaging in some particular business, but upon your learning to do things in a 
Certain Way. If you are now in business, and anybody else in your locality is get- 
ting rich in the same business, while you are not getting rich, it is because you are 
not doing things in the same Way that the other person is doing them. 

No one is prevented from getting rich by lack of capital. True, as you get capital 
the increase becomes more easy and rapid; but one who has capital is already 
rich, and does not need to consider how to become so. No matter how poor you 
may be, if you begin to do things in the Certain Way you will begin to get rich; and 
you will begin to have capital. The getting of capital is a part of the process of get- 
ting rich; and it is a part of the result which invariably follows the doing of things 
in the Certain Way. You may be the poorest man on the continent, and be deeply 
in debt; you may have neither friends, influence, nor resources; but if you begin 
to do things in this way, you must infallibly begin to get rich, for like causes must 
produce like effects. If you have no capital, you can get capital; if you are in the 
wrong business, you can get into the right business; if you are in the wrong loca- 
tion, you can go to the right location; and you can do so by beginning in your 
present business and in your present location to do things in the Certain 
Way which causes success. 



Chapter 3 

Is Opportunity Monopolized? 

NO man is kept poor because opportunity has been taken away from him; be- 
cause other people have monopolized the wealth, and have put a fence around 
it. You may be shut off from engaging in business in certain lines, but there are 
other channels open to you. Probably it would be hard for you to get control of 
any of the great railroad systems; that field is pretty well monopolized. But the 
electric railway business is still in its infancy, and offers plenty of scope for enter- 
prise; and it will be but a very few years until traffic and transportation through 
the air will become a great industry, and in all its branches will give employment 
to hundreds of thousands, and perhaps to millions, of people. Why not turn your 
attention to the development of aerial transportation, instead of competing with 
J.J. Hill and others for a chance in the steam railway world? 

It is quite true that if you are a workman in the employ of the steel trust you have 
very little chance of becoming the owner of the plant in which you work; but it is 
also true that if you will commence to act in a Certain Way, you can soon leave the 
employ of the steel trust; you can buy a farm of from ten to forty acres, and engage 
in business as a producer of foodstuffs. There is great opportunity at this time for 
men who will live upon small tracts of land and cultivate the same intensively; 
such men will certainly get rich. You may say that it is impossible for you to get 
the land, but I am going to prove to you that it is not impossible, and that you can 
certainly get a farm if you will go to work in a Certain Way. 

At different periods the tide of opportunity sets in different directions, accord- 
ing to the needs of the whole, and the particular stage of social evolution which 
has been reached. At present, in America, it is setting toward agriculture and the 
allied industries and professions. Today, opportunity is open before the factory 
worker in his line. It is open before the business man who supplies the farmer 
more than before the one who supplies the factory worker; and before the profes- 
sional man who waits upon the farmer more than before the one who serves the 
working class. 

There is abundance of opportunity for the man who will go with the tide, instead 
of trying to swim against it. 

So the factory workers, either as individuals or as a class, are not deprived of 
opportunity. The workers are not being "kept down" by their masters; they are 



not being "ground" by the trusts and combinations of capital. As a class, they are 
where they are because they do not do things in a Certain Way. If the workers of 
America chose to do so, they could follow the example of their brothers in Bel- 
gium and other countries, and establish great department stores and co-opera- 
tive industries; they could elect men of their own class to office, and pass laws 
favoring the development of such co-operative industries; and in a few years they 
could take peaceable possession of the industrial field. 

The working class may become the master class whenever they will begin to do 
things in a Certain Way; the law of wealth is the same for them as it is for all oth- 
ers. This they must learn; and they will remain where they are as long as they 
continue to do as they do. The individual worker, however, is not held down by 
the ignorance or the mental slothfulness of his class; he can follow the tide of op- 
portunity to riches, and this book will tell him how. 

No one is kept in poverty by a shortness in the supply of riches; there is more than 
enough for all. A palace as large as the capitol at Washington might be built for 
every family on earth from the building material in the United States alone; and 
under intensive cultivation, this country would produce wool, cotton, linen, and 
silk enough to cloth each person in the world finer than Solomon was arrayed in 
all his glory; together with food enough to feed them all luxuriously. 

The visible supply is practically inexhaustible; and the invisible supply really IS 

Everything you see on earth is made from one original substance, out 
of which all things proceed. 

New Forms are constantly being made, and older ones are dissolving; but all are 
shapes assumed by One Thing. 

There is no limit to the supply of Formless Stuff, or Original Substance. The uni- 
verse is made out of it; but it was not all used in making the universe. The spaces 
in, through, and between the forms of the visible universe are permeated and 
filled with the Original Substance; with the formless Stuff; with the raw material 
of all things. Ten thousand times as much as has been made might still be made, 
and even then we should not have exhausted the supply of universal raw mate- 

No man, therefore, is poor because nature is poor, or because there is not enough 
to go around. 



Nature is an inexhaustible storehouse of riches; the supply will never run short. 
Original Substance is alive with creative energy, and is constantly producing 
more forms. When the supply of building material is exhausted, more will be 
produced; when the soil is exhausted so that foodstuffs and materials for clothing 
will no longer grow upon it, it will be renewed or more soil will be made. When 
all the gold and silver has been dug from the earth, if man is still in such a stage 
of social development that he needs gold and silver, more will produced from the 
Formless. The Formless Stuff responds to the needs of man; it will not let him be 
without any good thing. 

This is true of man collectively; the race as a whole is always abundantly rich, and 
if individuals are poor, it is because they do not follow the Certain Way of doing 
things which makes the individual man rich. 

The Formless Stuff is intelligent; it is stuff which thinks. It is alive, and is always 
impelled toward more life. 

It is the natural and inherent impulse of life to seek to live more; it is the nature 
of intelligence to enlarge itself, and of consciousness to seek to extend its bounda- 
ries and find fuller expression. The universe of forms has been made by Formless 
Living Substance, throwing itself into form in order to express itself more fully. 

The universe is a great Living Presence, always moving inherently toward more 
life and fuller functioning. 

Nature is formed for the advancement of life; its impelling motive is the increase 
of life. For this cause, everything which can possibly minister to life is bountifully 
provided; there can be no lack unless God is to contradict himself and nullify his 
own works. 

You are not kept poor by lack in the supply of riches; it is a fact which I shall dem- 
onstrate a little farther on that even the resources of the Formless Supply are at 
the command of the man or woman will act and think in a Certain Way. 



Chapter 4 

The First Principle in The Science of Getting Rich 

THOUGHT is the only power which can produce tangible riches from the Form- 
less Substance. The stuff from which all things are made is a substance which 
thinks, and a thought of form in this substance produces the form. 

Original Substance moves according to its thoughts; every form and process you 
see in nature is the visible expression of a thought in Original Substance. As the 
Formless Stuff thinks of a form, it takes that form; as it thinks of a motion, it 
makes that motion. That is the way all things were created. We live in a thought 
world, which is part of a thought universe. The thought of a moving universe ex- 
tended throughout Formless Substance, and the Thinking Stuff moving accord- 
ing to that thought, took the form of systems of planets, and maintains that form. 
Thinking Substance takes the form of its thought, and moves according to the 
thought. Holding the idea of a circling system of suns and worlds, it takes the 
form of these bodies, and moves them as it thinks. Thinking the form of a slow- 
growing oak tree, it moves accordingly, and produces the tree, though centuries 
may be required to do the work. In creating, the Formless seems to move accord- 
ing to the lines of motion it has established; the thought of an oak tree does not 
cause the instant formation of a full-grown tree, but it does start in motion the 
forces which will produce the tree, along established lines of growth. 

Every thought of form, held in thinking Substance, causes the creation of the 
form, but always, or at least generally, along lines of growth and action already 

The thought of a house of a certain construction, if it were impressed upon Form- 
less Substance, might not cause the instant formation, of the house; but it would 
cause the turning of creative energies already working in trade and commerce 
into such channels as to result in the speedy building of the house. And if there 
were no existing channels through which the creative energy could work, then the 
house would be formed directly from primal substance, without waiting for the 
slow processes of the organic and inorganic world. 

No thought of form can be impressed upon Original Substance with- 
out causing the creation of the form. 



Man is a thinking center, and can originate thought. All the forms that man fash- 
ions with his hands must first exist in his thought; he cannot shape a thing until 
he has thought that thing. 

And so far man has confined his efforts wholly to the work of his hands; he has 
applied manual labor to the world of forms, seeking to change or modify those al- 
ready existing. He has never thought of trying to cause the creation of new forms 
by impressing his thoughts upon Formless Substance. 

When man has a thought-form, he takes material from the forms of nature, and 
makes an image of the form which is in his mind. He has, so far, made little or no 
effort to co-operate with Formless Intelligence; to work "with the Father." He has 
not dreamed that he can "do what he seeth the Father doing." Man reshapes and 
modifies existing forms by manual labor; he has given no attention to the ques- 
tion whether he may not produce things from Formless Substance by communi- 
cating his thoughts to it. We propose to prove that he may do so; to prove that any 
man or woman may do so, and to show how. As our first step, we must lay down 
three fundamental propositions. 

First, we assert that there is one original formless stuff, or substance, from which 
all things are made. All the seemingly many elements are but different presenta- 
tions of one element; all the many forms found in organic and inorganic nature 
are but different shapes, made from the same stuff. And this stuff is thinking stuff; 
a thought held in it produces the form of the thought. Thought, in thinking sub- 
stance, produces shapes. Man is a thinking center, capable of original thought; if 
man can communicate his thought to original thinking substance, he can cause 
the creation, or formation, of the thing he thinks about. To summarize this: 

There is a thinking stuff from which all things are made, and which, 
in its original state, permeates, penetrates, and fills the interspaces of 
the universe. 

A thought, in this substance, produces the thing that is imaged by the 

Man can form things in his thought, and, by impressing his thought 
upon formless substance, can cause the thing he thinks about to be 

It may be asked if I can prove these statements; and without going into details, I 
answer that I can do so, both by logic and experience. 



Reasoning back from the phenomena of form and thought, I come to one original 
thinking substance; and reasoning forward from this thinking substance, I come 
to man's power to cause the formation of the thing he thinks about. 

And by experiment, I find the reasoning true; and this is my strongest proof. 

If one man who reads this book gets rich by doing what it tells him to do, that is 
evidence in support of my claim; but if every man who does what it tells him to do 
gets rich, that is positive proof until some one goes through the process and fails. 
The theory is true until the process fails; and this process will not fail, for every 
man who does exactly what this book tells him to do will get rich. 

I have said that men get rich by doing things in a Certain Way; and in order to do 
so, men must become able to think in a certain way. 

A man's way of doing things is the direct result of the way he thinks 
about things. 

To do things in a way you want to do them, you will have to acquire the ability to 
think the way you want to think; this is the first step toward getting rich. 

To think what you want to think is to think TRUTH, regardless of ap- 

Every man has the natural and inherent power to think what he wants to think, 
but it requires far more effort to do so than it does to think the thoughts which 
are suggested by appearances. To think according to appearance is easy; to think 
truth regardless of appearances is laborious, and requires the expenditure of more 
power than any other work man is called upon to perform. 

There is no labor from which most people shrink as they do from that of sustained 
and consecutive thought; it is the hardest work in the world. This is especially 
true when truth is contrary to appearances. Every appearance in the visible world 
tends to produce a corresponding form in the mind which observes it; and this 
can only be prevented by holding the thought of the TRUTH. 

To look upon the appearance of disease will produce the form of disease in your 
own mind, and ultimately in your body, unless you hold the thought of the truth, 
which is that there is no disease; it is only an appearance, and the reality is 



To look upon the appearances of poverty will produce corresponding forms in 
your own mind, unless you hold to the truth that there is no poverty; there is only 

To think health when surrounded by the appearances of disease, or to think riches 
when in the midst of appearances of poverty, requires power; but he who acquires 
this power becomes a MASTER MIND. He can conquer fate; he can have what he 

This power can only be acquired by getting hold of the basic fact which is behind 
all appearances; and that fact is that there is one Thinking Substance, from which 
and by which all things are made. 

Then we must grasp the truth that every thought held in this substance becomes 
a form, and that man can so impress his thoughts upon it as to cause them to take 
form and become visible things. 

When we realize this, we lose all doubt and fear, for we know that we can create 
what we want to create; we can get what we want to have, and can become what 
we want to be. As a first step toward getting rich, you must believe the three fun- 
damental statements given previously in this chapter; and in order to emphasize 
them. I repeat them here:- 

There is a thinking stuff from which all things are made, and which, 
in its original state, permeates, penetrates, and fills the interspaces of 
the universe. 

A thought, in this substance, produces the thing that is imaged by the 

Man can form things in his thought, and, by impressing his thought 
upon formless substance, can cause the thing he thinks about to be 

You must lay aside all other concepts of the universe than this monistic one; and 
you must dwell upon this until it is fixed in your mind, and has become your ha- 
bitual thought. Read these creed statements over and over again; fix every word 
upon your memory, and meditate upon them until you firmly believe what they 
say. If a doubt comes to you, cast it aside as a sin. Do not listen to arguments 
against this idea; do not go to churches or lectures where a contrary concept of 
things is taught or preached. Do not read magazines or books which teach a dif- 
ferent idea; if you get mixed up in your faith, all your efforts will be in vain. 



Do not ask why these things are true, nor speculate as to how they can be true; 
simply take them on trust. 

The science of getting rich begins with the absolute acceptance of this faith. 



Chapter 5 

Increasing Life 

YOU must get rid of the last vestige of the old idea that there is a Deity whose will 
it is that you should be poor, or whose purposes may be served by keeping you in 

The Intelligent Substance which is All, and in All, and which lives in All and lives 
in you, is a consciously Living Substance. Being a consciously living substance, it 
must have the nature and inherent desire of every living intelligence for increase 
of life. Every living thing must continually seek for the enlargement of its life, 
because life, in the mere act of living, must increase itself. 

A seed, dropped into the ground, springs into activity, and in the act of living pro- 
duces a hundred more seeds; life, by living, multiplies itself. It is forever Becom- 
ing More; it must do so, if it continues to be at all. 

Intelligence is under this same necessity for continuous increase. Every thought 
we think makes it necessary for us to think another thought; consciousness is con- 
tinually expanding. Every fact we learn leads us to the learning of another fact; 
knowledge is continually increasing. Every talent we cultivate brings to the mind 
the desire to cultivate another talent; we are subject to the urge of life, seeking 
expression, which ever drives us on to know more, to do more, and to be more. 

In order to know more, do more, and be more we must have more; we must have 
things to use, for we learn, and do, and become, only by using things. We must get 
rich, so that we can live more. 

The desire for riches is simply the capacity for larger life seeking fulfillment; every 
desire is the effort of an unexpressed possibility to come into action. It is power 
seeking to manifest which causes desire. That which makes you want more money 
is the same as that which makes the plant grow; it is Life, seeking fuller expres- 

The One Living Substance must be subject to this inherent law of all life; it is 
permeated with the desire to live more; that is why it is under the necessity of 
creating things. 



The One Substance desires to live more in you; hence it wants you to have all the 
things you can use. 

It is the desire of God that you should get rich. He wants you to get rich because 
he can express himself better through you if you have plenty of things to use in 
giving him expression. He can live more in you if you have unlimited command 
of the means of life. 

The universe desires you to have everything you want to have. 

Nature is friendly to your plans. 

Everything is naturally for you. 

Make up your mind that this is true. 

It is essential, however that your purpose should harmonize with the pur- 
pose that is in All. 

You must want real life, not mere pleasure of sensual gratification. Life is the per- 
formance of function; and the individual really lives only when he performs every 
function, physical, mental, and spiritual, of which he is capable, without excess 
in any. 

You do not want to get rich in order to live swinishly, for the gratification of ani- 
mal desires; that is not life. But the performance of every physical function is a 
part of life, and no one lives completely who denies the impulses of the body a 
normal and healthful expression. 

You do not want to get rich solely to enjoy mental pleasures, to get knowledge, to 
gratify ambition, to outshine others, to be famous. All these are a legitimate part 
of life, but the man who lives for the pleasures of the intellect alone will only have 
a partial life, and he will never be satisfied with his lot. 

You do not want to get rich solely for the good of others, to lose yourself for the 
salvation of mankind, to experience the joys of philanthropy and sacrifice. The 
joys of the soul are only a part of life; and they are no better or nobler than any 
other part. 

You want to get rich in order that you may eat, drink, and be merry when it is time 
to do these things; in order that you may surround yourself with beautiful things, 
see distant lands, feed your mind, and develop your intellect; in order that you 



may love men and do kind things, and be able to play a good part in helping the 
world to find truth. 

But remember that extreme altruism is no better and no nobler than extreme 
selfishness; both are mistakes. 

Get rid of the idea that God wants you to sacrifice yourself for others, and that you 
can secure his favor by doing so; God requires nothing of the kind. 

What he wants is that you should make the most of yourself, for yourself, and for 
others; and you can help others more by making the most of yourself 
than in any other way. 

You can make the most of yourself only by getting rich; so it is right and praise- 
worthy that you should give your first and best thought to the work of acquiring 

Remember, however, that the desire of Substance is for all, and its movements 
must be for more life to all; it cannot be made to work for less life to any, because 
it is equally in all, seeking riches and life. 

Intelligent Substance will make things for you, but it will not take things away 
from some one else and give them to you. 

You must get rid of the thought of competition. You are to create, not to compete 
for what is already created. 

You do not have to take anything away from any one. 

You do not have to drive sharp bargains. 

You do not have to cheat, or to take advantage. You do not need to let any man 
work for you for less than he earns. 

You do not have to covet the property of others, or to look at it with wishful eyes; 
no man has anything of which you cannot have the like, and that without taking 
what he has away from him. 

You are to become a creator, not a competitor; you are going to get what you 
want, but in such a way that when you get it every other man will have more than 
he has now. 



I am aware that there are men who get a vast amount of money by proceeding in 
direct opposition to the statements in the paragraph above, and may add a word 
of explanation here. Men of the plutocratic type, who become very rich, do so 
sometimes purely by their extraordinary ability on the plane of competition; and 
sometimes they unconsciously relate themselves to Substance in its great pur- 
poses and movements for the general racial upbuilding through industrial evolu- 
tion. Rockefeller, Carnegie, Morgan, et al., have been the unconscious agents of 
the Supreme in the necessary work of systematizing and organizing productive 
industry; and in the end, their work will contribute immensely toward increased 
life for all. Their day is nearly over; they have organized production, and will 
soon be succeeded by the agents of the multitude, who will organize 
the machinery of distribution. 

The multi-millionaires are like the monster reptiles of the prehistoric eras; they 
play a necessary part in the evolutionary process, but the same Power which pro- 
duced them will dispose of them. And it is well to bear in mind that they have 
never been really rich; a record of the private lives of most of this class will show 
that they have really been the most abject and wretched of the poor. 

Riches secured on the competitive plane are never satisfactory and permanent; 
they are yours today, and another's tomorrow. Remember, if you are to become 
rich in a scientific and certain way, you must rise entirely out of the competitive 
thought. You must never think for a moment that the supply is limited. Just as 
soon as you begin to think that all the money is being "cornered" and controlled 
by bankers and others, and that you must exert yourself to get laws passed to stop 
this process, and so on; in that moment you drop into the competitive mind, and 
your power to cause creation is gone for the time being; and what is worse, you 
will probably arrest the creative movements you have already instituted. 

KNOW that there are countless millions of dollars' worth of gold in the moun- 
tains of the earth, not yet brought to light; and know that if there were not, more 
would be created from Thinking Substance to supply your needs. 

KNOW that the money you need will come, even if it is necessary for a thousand 
men to be led to the discovery of new gold mines to-morrow. 

Never look at the visible supply; look always at the limitless riches in 
Formless Substance, and KNOW that they are coming to you as fast as 
you can receive and use them. Nobody, by cornering the visible supply, can 
prevent you from getting what is yours. 



So never allow yourself to think for an instant that all the best building spots will 
be taken before you get ready to build your house, unless you hurry. Never worry 
about the trusts and combines, and get anxious for fear they will soon come to 
own the whole earth. Never get afraid that you will lose what you want because 
some other person "beats you to it." That cannot possibly happen; you are not 
seeking any thing that is possessed by anybody else; you are causing what you 
want to be created from formless Substance, and the supply is without limits. 
Stick to the formulated statement: 

There is a thinking stuff from which all things are made, and which, 
in its original state, permeates, penetrates, and fills the interspaces of 
the universe. 

A thought, in this substance, produces the thing that is imaged by the 

Man can form things in his thought, and, by impressing his thought 
upon formless substance, can cause the thing he thinks about to be 



Chapter 6 

How Riches Come to You 

WHEN I say that you do not have to drive sharp bargains, I do not mean that you 
do not have to drive any bargains at all, or that you are above the necessity for 
having any dealings with your fellow men. I mean that you will not need to deal 
with them unfairly; you do not have to get something for nothing, but can give 
to every man more than you take from him. 

You cannot give every man more in cash market value than you take from him, 
but you can give him more in use value than the cash value of the thing you take 
from him. The paper, ink, and other material in this book may not be worth the 
money you pay for it; but if the ideas suggested by it bring you thousands of dol- 
lars, you have not been wronged by those who sold it to you; they have given you 
a great use value for a small cash value. 

Let us suppose that I own a picture by one of the great artists, which, in any 
civilized community, is worth thousands of dollars. I take it to Baffin Ray, and 
by "salesmanship" induce an Eskimo to give a bundle of furs worth $500 for it. I 
have really wronged him, for he has no use for the picture; it has no use value to 
him; it will not add to his life. 

But suppose I give him a gun worth $50 for his furs; then he has made a good 
bargain. He has use for the gun; it will get him many more furs and much food; it 
will add to his life in every way; it will make him rich. 

When you rise from the competitive to the creative plane, you can scan your busi- 
ness transactions very strictly, and if you are selling any man anything which does 
not add more to his life than the thing he gave you in exchange, you can afford to 
stop it. You do not have to beat anybody in business. And if you are in a business 
which does beat people, get out of it at once. 

Give every man more in use value than you take from him in cash value; then you 
are adding to the life of the world by every business transaction. 

If you have people working for you, you must take from them more in cash value 
than you pay them in wages; but you can so organize your business that it will be 
filled with the principle of advancement, and so that each employee who wishes 
to do so may advance a little every day. 



You can make your business do for your employees what this book is doing for 
you. You can so conduct your business that it will be a sort of ladder, by which 
every employee who will take the trouble may climb to riches himself; and given 
the opportunity, if he will not do so it is not your fault. 

And finally, because you are to cause the creation of your riches from Formless 
Substance which permeates all your environment, it does not follow that they are 
to take shape from the atmosphere and come into being before your eyes. 

If you want a sewing machine, for instance, I do not mean to tell you that you 
are to impress the thought of a sewing machine on Thinking Substance until the 
machine is formed without hands, in the room where you sit, or elsewhere. But 
if you want a sewing machine, hold the mental image of it with the most positive 
certainty that it is being made, or is on its way to you. After once forming the 
thought, have the most absolute and unquestioning faith that the sewing machine 
is coming; never think of it, or speak, of it, in any other way than as being sure to 
arrive. Claim it as already yours. 

It will be brought to you by the power of the Supreme Intelligence, acting upon 
the minds of men. If you live in Maine, it may be that a man will be brought from 
Texas or Japan to engage in some transaction which will result in your getting 
what you want. 

If so, the whole matter will be as much to that man's advantage as it is to yours. 

Do not forget for a moment that the Thinking Substance is through all, in all, 
communicating with all, and can influence all. The desire of Thinking Substance 
for fuller life and better living has caused the creation of all the sewing machines 
already made; and it can cause the creation of millions more, and will, whenever 
men set it in motion by desire and faith, and by acting in a Certain Way. 

You can certainly have a sewing machine in your house; and it is just as certain 
that you can have any other thing or things which you want, and which you will 
use for the advancement of your own life and the lives of others. 

You need not hesitate about asking largely; "it is your Father's pleasure to give 
you the kingdom," said Jesus. 

Original Substance wants to live all that is possible in you, and wants you to have 
all that you can or will use for the living of the most abundant life. 



If you fix upon your consciousness the fact that the desire you feel for the posses- 
sion of riches is one with the desire of Omnipotence for more complete expres- 
sion, your faith becomes invincible. 

Once I saw a little boy sitting at a piano, and vainly trying to bring harmony out of 
the keys; and I saw that he was grieved and provoked by his inability to play real 
music. I asked him the cause of his vexation, and he answered, "I can feel the mu- 
sic in me, but I can't make my hands go right." The music in him was the URGE 
of Original Substance, containing all the possibilities of all life; all that there is of 
music was seeking expression through the child. 

God, the One Substance, is trying to live and do and enjoy things through human- 
ity. He is saying "I want hands to build wonderful structures, to play divine har- 
monies, to paint glorious pictures; I want feet to run my errands, eyes to see my 
beauties, tongues to tell mighty truths and to sing marvelous songs," and so on. 

All that there is of possibility is seeking expression through men. God wants those 
who can play music to have pianos and every other instrument, and to have the 
means to cultivate their talents to the fullest extent; He wants those who can ap- 
preciate beauty to be able to surround themselves with beautiful things; He wants 
those who can discern truth to have every opportunity to travel and observe; He 
wants those who can appreciate dress to be beautifully clothed, and those who 
can appreciate good food to be luxuriously fed. 

He wants all these things because it is Himself that enjoys and appreciates them; 
it is God who wants to play, and sing, and enjoy beauty, and proclaim truth and 
wear fine clothes, and eat good foods. "It is God that worketh in you to will and to 
do," said Paul. 

The desire you feel for riches is the infinite, seeking to express Himself in you as 
He sought to find expression in the little boy at the piano. 

So you need not hesitate to ask largely. 

Your part is to focalize and express the desire to God. 

This is a difficult point with most people; they retain something of the old idea 
that poverty and self-sacrifice are pleasing to God. They look upon poverty as a 
part of the plan, a necessity of nature. They have the idea that God has finished 
His work, and made all that He can make, and that the majority of men must stay 
poor because there is not enough to go around. They hold to so much of this erro- 
neous thought that they feel ashamed to ask for wealth; they try not to want more 
than a very modest competence, just enough to make them fairly comfortable. 



I recall now the case of one student who was told that he must get in mind a clear 
picture of the things he desired, so that the creative thought of them might be 
impressed on Formless Substance. He was a very poor man, living in a rented 
house, and having only what he earned from day to day; and he could not grasp 
the fact that all wealth was his. So, after thinking the matter over, he decided 
that he might reasonably ask for a new rug for the floor of his best room, and an 
anthracite coal stove to heat the house during the cold weather. Following the in- 
structions given in this book, he obtained these things in a few months; and then 
it dawned upon him that he had not asked enough. He went through the house in 
which he lived, and planned all the improvements he would like to make in it; he 
mentally added a bay window here and a room there, until it was complete in his 
mind as his ideal home; and then he planned its furnishings. 

Holding the whole picture in his mind, he began living in the Certain Way, and 
moving toward what he wanted; and he owns the house now, and is rebuilding it 
after the form of his mental image. And now, with still larger faith, he is going on 
to get greater things. It has been unto him according to his faith, and it is so with 
you and with all of us. 



Chapter 7 


THE illustrations given in the last chapter will have conveyed to the reader the 
fact that the first step toward getting rich is to convey the idea of your wants to 
the Formless Substance. 

This is true, and you will see that in order to do so it becomes necessary to relate 
yourself to the Formless Intelligence in a harmonious way. 

To secure this harmonious relation is a matter of such primary and vital impor- 
tance that I shall give some space to its discussion here, and give you instructions 
which, if you will follow them, will be certain to bring you into perfect unity of 
mind with God. 

The whole process of mental adjustment and atonement can be summed up in 
one word, gratitude. 

First, you believe that there is one Intelligent Substance, from which all things 
proceed; second, you believe that this Substance gives you everything you desire; 
and third, you relate yourself to it by a feeling of deep and profound gratitude. 

Many people who order their lives rightly in all other ways are kept in poverty 
by their lack of gratitude. Having received one gift from God, they cut the wires 
which connect them with Him by failing to make acknowledgment. 

It is easy to understand that the nearer we live to the source of wealth, the more 
wealth we shall receive; and it is easy also to understand that the soul that is 
always grateful lives in closer touch with God than the one which never looks to 
Him in thankful acknowledgment. 

The more gratefully we fix our minds on the Supreme when good things come to 
us, the more good things we will receive, and the more rapidly they will come; 
and the reason simply is that the mental attitude of gratitude draws the mind into 
closer touch with the source from which the blessings come. 

If it is a new thought to you that gratitude brings your whole mind into closer har- 
mony with the creative energies of the universe, consider it well, and you will see 
that it is true. The good things you already have have come to you along the line 



of obedience to certain laws. Gratitude will lead your mind out along the ways by 
which things come; and it will keep you in close harmony with creative thought 
and prevent you from falling into competitive thought. 

Gratitude alone can keep you looking toward the All, and prevent you from falling 
into the error of thinking of the supply as limited; and to do that would be fatal 
to your hopes. 

There is a Law of Gratitude, and it is absolutely necessary that you should observe 
the law, if you are to get the results you seek. 

The law of gratitude is the natural principle that action and reaction are always 
equal, and in opposite directions. 

The grateful outreaching of your mind in thankful praise to the Supreme is a 
liberation or expenditure of force; it cannot fail to reach that to which 
it addressed, and the reaction is an instantaneous movement towards 

"Draw nigh unto God, and He will draw nigh unto you." That is a statement of 
psychological truth. 

And if your gratitude is strong and constant, the reaction in Formless Substance 
will be strong and continuous; the movement of the things you want will be al- 
ways toward you. Notice the grateful attitude that Jesus took; how He always 
seems to be saying, "I thank Thee, Father, that Thou hearest me." You cannot ex- 
ercise much power without gratitude; for it is gratitude that keeps you connected 
with Power. 

But the value of gratitude does not consist solely in getting you more blessings 
in the future. Without gratitude you cannot long keep from dissatisfied thought 
regarding things as they are. 

The moment you permit your mind to dwell with dissatisfaction upon things as 
they are, you begin to lose ground. You fix attention upon the common, the ordi- 
nary, the poor, and the squalid and mean; and your mind takes the form of these 
things. Then you will transmit these forms or mental images to the Formless, and 
the common, the poor, the squalid, and mean will come to you. 

To permit your mind to dwell upon the inferior is to become inferior and to sur- 
round yourself with inferior things. 



On the other hand, to fix your attention on the best is to surround yourself with 
the best, and to become the best. 

The Creative Power within us makes us into the image of that to which we give 
our attention. 

We are Thinking Substance, and thinking substance always takes the form of that 
which it thinks about. 

The grateful mind is constantly fixed upon the best; therefore it tends to become 
the best; it takes the form or character of the best, and will receive the best. 

Also, faith is born of gratitude. The grateful mind continually expects good things, 
and expectation becomes faith. The reaction of gratitude upon one's own mind 
produces faith; and every outgoing wave of grateful thanksgiving increases faith. 
He who has no feeling of gratitude cannot long retain a living faith; and without a 
living faith you cannot get rich by the creative method, as we shall see in the fol- 
lowing chapters. 

It is necessary, then, to cultivate the habit of being grateful for every good thing 
that comes to you; and to give thanks continuously. 

And because all things have contributed to your advancement, you should include 
all things in your gratitude. 

Do not waste time thinking or talking about the shortcomings or wrong actions 
of plutocrats or trust magnates. Their organization of the world has made your 
opportunity; all you get really comes to you because of them. 

Do not rage against, corrupt politicians; if it were not for politicians we should fall 
into anarchy, and your opportunity would be greatly lessened. 

God has worked a long time and very patiently to bring us up to where we are in 
industry and government, and He is going right on with His work. There is not 
the least doubt that He will do away with plutocrats, trust magnates, captains 
of industry, and politicians as soon as they can be spared; but in the meantime, 
behold they are all very good. Remember that they are all helping to arrange the 
lines of transmission along which your riches will come to you, and be grateful 
to them all. This will bring you into harmonious relations with the good in every- 
thing, and the good in everything will move toward you. 



Chapter 8 

Thinking in the Certain Way 

TURN back to chapter 6 and read again the story of the man who formed a mental 
image of his house, and you will get a fair idea of the initial step toward getting 
rich. You must form a clear and definite mental picture of what you want; you 
cannot transmit an idea unless you have it yourself. 

You must have it before you can give it; and many people fail to impress Thinking 
Substance because they have themselves only a vague and misty concept of the 
things they want to do, to have, or to become. 

It is not enough that you should have a general desire for wealth "to do good 
with"; everybody has that desire. 

It is not enough that you should have a wish to travel, see things, live more, etc. 
Everybody has those desires also. If you were going to send a wireless message to 
a friend, you would not send the letters of the alphabet in their order, and let him 
construct the message for himself; nor would you take words at random from the 
dictionary. You would send a coherent sentence; one which meant something. 
When you try to impress your wants upon Substance, remember that it must be 
done by a coherent statement; you must know what you want, and be definite. 
You can never get rich, or start the creative power into action, by sending out un- 
formed longings and vague desires. 

Go over your desires just as the man I have described went over his house; see 
just what you want, and get a clear mental picture of it as you wish it to look when 
you get it. 

That clear mental picture you must have continually in mind, as the sailor has in 
mind the port toward which he is sailing the ship; you must keep your face toward 
it all the time. You must no more lose sight of it than the steersman loses sight of 
the compass. 

It is not necessary to take exercises in concentration, nor to set apart special times 
for prayer and affirmation, nor to "go into the silence," nor to do occult stunts 
of any kind. There things are well enough, but all you need is to know what you 
want, and to want it badly enough so that it will stay in your thoughts. 



Spend as much of your leisure time as you can in contemplating your picture, but 
no one needs to take exercises to concentrate his mind on a thing which he really 
wants; it is the things you do not really care about which require effort to fix your 
attention upon them. 

And unless you really want to get rich, so that the desire is strong enough to hold 
your thoughts directed to the purpose as the magnetic pole holds the needle of the 
compass, it will hardly be worth while for you to try to carry out the instructions 
given in this book. 

The methods herein set forth are for people whose desire for riches is strong 
enough to overcome mental laziness and the love of ease, and make them work. 

The more clear and definite you make your picture then, and the more you dwell 
upon it, bringing out all its delightful details, the stronger your desire will be; and 
the stronger your desire, the easier it will be to hold your mind fixed upon the 
picture of what you want. 

Something more is necessary, however, than merely to see the picture clearly. If 
that is all you do, you are only a dreamer, and will have little or no power for ac- 

Behind your clear vision must be the purpose to realize it; to bring it out in tan- 
gible expression. 

And behind this purpose must be an invincible and unwavering FAITH that the 
thing is already yours; that it is "at hand" and you have only to take possession of 

Live in the new house, mentally, until it takes form around you physically. In the 
mental realm, enter at once into full enjoyment of the things you want. 

"Whatsoever things ye ask for when ye pray, believe that ye receive them, and ye 
shall have them," said Jesus. 

See the things you want as if they were actually around you all the time; see your- 
self as owning and using them. Make use of them in imagination just as you will 
use them when they are your tangible possessions. Dwell upon your mental pic- 
ture until it is clear and distinct, and then take the Mental Attitude of Ownership 
toward everything in that picture. Take possession of it, in mind, in the full faith 
that it is actually yours. Hold to this mental ownership; do not waiver for an in- 
stant in the faith that it is real. 



And remember what was said in a proceeding chapter about gratitude; be as 
thankful for it all the time as you expect to be when it has taken form. The man 
who can sincerely thank God for the things which as yet he owns only in imagina- 
tion, has real faith. He will get rich; he will cause the creation of whatsoever he 

You do not need to pray repeatedly for things you want; it is not necessary to tell 
God about it every day. 

"Use not vain repetitions as the heathen do," said Jesus said to his pupils, "for 
your Father knoweth the ye have need of these things before ye ask Him." 

Your part is to intelligently formulate your desire for the things which make for 
a larger life, and to get these desire arranged into a coherent whole; and then to 
impress this Whole Desire upon the Formless Substance, which has the power 
and the will to bring you what you want. 

You do not make this impression by repeating strings of words; you make it by 
holding the vision with unshakable PURPOSE to attain it, and with steadfast 
FAITH that you do attain it. 

The answer to prayer is not according to your faith while you are talking, but ac- 
cording to your faith while you are working. 

You cannot impress the mind of God by having a special Sabbath day set apart to 
tell Him what you want, and the forgetting Him during the rest of the week. You 
cannot impress Him by having special hours to go into your closet and pray, if you 
then dismiss the matter from your mind until the hour of prayer comes again. 

Oral prayer is well enough, and has its effect, especially upon yourself, in clari- 
fying your vision and strengthening your faith; but it is not your oral petitions 
which get you what you want. In order to get rich you do not need a "sweet hour 
of prayer"; you need to "pray without ceasing." And by prayer I mean holding 
steadily to your vision, with the purpose to cause its creation into solid form, and 
the faith that you are doing so. 

"Believe that ye receive them." 

The whole matter turns on receiving, once you have clearly formed your vision. 
When you have formed it, it is well to make an oral statement, addressing the Su- 
preme in reverent prayer; and from that moment you must, in mind, receive what 
you ask for. Live in the new house; wear the fine clothes; ride in the automobile; 



go on the journey, and confidently plan for greater journeys. Think and speak of 
all the things you have asked for in terms of actual present ownership. Imagine an 
environment, and a financial condition exactly as you want them, and live all the 
time in that imaginary environment and financial condition. Mind, however, that 
you do not do this as a mere dreamer and castle builder; hold to the FAITH that 
the imaginary is being realized, and to the PURPOSE to realize it. Remember that 
it is faith and purpose in the use of the imagination which make the difference 
between the scientist and the dreamer. And having learned this fact, it is here that 
you must learn the proper use of the Will. 



Chapter 9 

How to Use the Will 

TO set about getting rich in a scientific way, you do not try to apply your will 
power to anything outside of yourself. 

Your have no right to do so, anyway. 

It is wrong to apply your will to other men and women, in order to get them to do 
what you wish done. 

It is as flagrantly wrong to coerce people by mental power as it is to coerce them 
by physical power. If compelling people by physical force to do things for you 
reduces them to slavery, compelling them by mental means accomplishes exactly 
the same thing; the only difference is in methods. If taking things from people by 
physical force is robbery, then taking things by mental force is robbery also; there 
is no difference in principle. 

You have no right to use your will power upon another person, even "for his own 
good"; for you do not know what is for his good. The science of getting rich does 
not require you to apply power or force to any other person, in any way whatso- 
ever. There is not the slightest necessity for doing so; indeed, any attempt to use 
your will upon others will only tend to defeat your purpose. 

You do not need to apply your will to things, in order to compel them to come to 

That would simply be trying to coerce God, and would be foolish and useless, as 
well as irreverent. 

You do not have to compel God to give you good things, any more than you have 
to use your will power to make the sun rise. 

You do not have to use your will power to conquer an unfriendly deity, or to make 
stubborn and rebellious forces do your bidding. 

Substance is friendly to you, and is more anxious to give you what you want than 
you are to get it. 



To get rich, you need only to use your will power upon yourself. 

When you know what to think and do, then you must use your will to compel 
yourself to think and do the right things. That is the legitimate use of the will in 
getting what you want—to use it in holding yourself to the right course. Use your 
will to keep yourself thinking and acting in the Certain Way. 

Do not try to project your will, or your thoughts, or your mind out into space, to 
"act" on things or people. 

Keep your mind at home; it can accomplish more there than elsewhere. 

Use your mind to form a mental image of what you want, and to hold that vision 
with faith and purpose; and use your will to keep your mind working in the Right 

The more steady and continuous your faith and purpose, the more rapidly you 
will get rich, because you will make only POSITIVE impressions upon Substance; 
and you will not neutralize or offset them by negative impressions. 

The picture of your desires, held with faith and purpose, is taken up by the Form- 
less, and permeates it to great distances-throughout the universe, for all I know. 

As this impression spreads, all things are set moving toward its realization; every 
living thing, every inanimate thing, and the things yet uncreated, are stirred to- 
ward bringing into being that which you want. All force begins to be exerted in 
that direction; all things begin to move toward you. The minds of people, every- 
where, are influenced toward doing the things necessary to the fulfilling of your 
desires; and they work for you, unconsciously. 

But you can check all this by starting a negative impression in the Formless Sub- 
stance. Doubt or unbelief is as certain to start a movement away from you as faith 
and purpose are to start one toward you. It is by not understanding this that most 
people who try to make use of "mental science" in getting rich make their failure. 
Every hour and moment you spend in giving heed to doubts and fears, every hour 
you spend in worry, every hour in which your soul is possessed by unbelief, sets 
a current away from you in the whole domain of intelligent Substance. All the 
promises are unto them that believe, and unto them only. Notice how insistent 
Jesus was upon this point of belief; and now you know the reason why. 

Since belief is all important, it behooves you to guard your thoughts; and as your 
beliefs will be shaped to a very great extent by the things you observe and think 
about, it is important that you should command your attention. 



And here the will comes into use; for it is by your will that you determine upon 
what things your attention shall be fixed. 

If you want to become rich, you must not make a study of poverty. 

Things are not brought into being by thinking about their opposites. Health is 
never to be attained by studying disease and thinking about disease; righteous- 
ness is not to be promoted by studying sin and thinking about sin; and no one 
ever got rich by studying poverty and thinking about poverty. 

Medicine as a science of disease has increased disease; religion as a science of 
sin has promoted sin, and economics as a study of poverty will fill the world with 
wretchedness and want. 

Do not talk about poverty; do not investigate it, or concern yourself with it. Never 
mind what its causes are; you have nothing to do with them. 

What concerns you is the cure. 

Do not spend your time in charitable work, or charity movements; all charity only 
tends to perpetuate the wretchedness it aims to eradicate. 

I do not say that you should be hard hearted or unkind, and refuse to hear the cry 
of need; but you must not try to eradicate poverty in any of the conventional ways. 
Put poverty behind you, and put all that pertains to it behind you, and "make 

Get rich; that is the best way you can help the poor. 

And you cannot hold the mental image which is to make you rich if you fill your 
mind with pictures of poverty. Do not read books or papers which give circum- 
stantial accounts of the wretchedness of the tenement dwellers, of the horrors of 
child labor, and so on. Do not read anything which fills your mind with gloomy 
images of want and suffering. 

You cannot help the poor in the least by knowing about these things; and the 
wide-spread knowledge of them does not tend at all to do away with poverty. 

What tends to do away with poverty is not the getting of pictures of poverty into 
your mind, but getting pictures of wealth into the minds of the poor. 

You are not deserting the poor in their misery when you refuse to allow your mind 
to be filled with pictures of that misery. 



Poverty can be done away with, not by increasing the number of well to do people 
who think about poverty, but by increasing the number of poor people who pur- 
pose with faith to get rich. 

The poor do not need charity; they need inspiration. Charity only sends them a 
loaf of bread to keep them alive in their wretchedness, or gives them an entertain- 
ment to make them forget for an hour or two; but inspiration will cause them to 
rise out of their misery. If you want to help the poor, demonstrate to them that 
they can become rich; prove it by getting rich yourself. 

The only way in which poverty will ever be banished from this world is by getting 
a large and constantly increasing number of people to practice the teachings of 
this book. 

People must be taught to become rich by creation, not by competition. 

Every man who becomes rich by competition throws down behind him the ladder 
by which he rises, and keeps others down; but every man who gets rich by crea- 
tion opens a way for thousands to follow him, and inspires them to do so. 

You are not showing hardness of heart or an unfeeling disposition when you 
refuse to pity poverty, see poverty, read about poverty, or think or talk about it, or 
to listen to those who do talk about it. Use your will power to keep your mind OFF 
the subject of poverty, and to keep it fixed with faith and purpose ON the vision 
of what you want. 



Chapter 10 

Further Use of the Will 

YOU cannot retain a true and clear vision of wealth if you are constantly turning 
your attention to opposing pictures, whether they be external or imaginary. 

Do not tell of your past troubles of a financial nature, if you have had them, do 
not think of them at all. Do no tell of the poverty of your parents, or the hardships 
of your early life; to do any of these things is to mentally class yourself with the 
poor for the time being, and it will certainly check the movement of things in your 

"Let the dead bury their dead," as Jesus said. 

Put poverty and all things that pertain to poverty completely behind you. 

You have accepted a certain theory of the universe as being correct, and are rest- 
ing all your hopes of happiness on its being correct; and what can you gain by 
giving heed to conflicting theories? 

Do not read religious books which tell you that the world is soon coming to an 
end; and do not read the writing of muck-rakers and pessimistic philosophers 
who tell you that it is going to the devil. 

The world is not going to the devil; it is going to God. 

It is wonderful Becoming. 

True, there maybe a good many things in existing conditions which are disagree- 
able; but what is the use of studying them when they are certainly passing away, 
and when the study of them only tends to check their passing and keep them with 
us? Why give time and attention to things which are being removed by evolution- 
ary growth, when you can hasten their removal only by promoting the evolution- 
ary growth as far as your part of it goes? 

No matter how horrible in seeming may be the conditions in certain countries, 
sections, or places, you waste your time and destroy your own chances by consid- 
ering them. 



You should interest yourself in the world's becoming rich. 

Think of the riches the world is coming into, instead of the poverty it is growing 
out of; and bear in mind that the only way in which you can assist the world in 
growing rich is by growing rich yourself through the creative method—not the 
competitive one. 

Give your attention wholly to riches; ignore poverty. 

Whenever you think or speak of those who are poor, think and speak of them as 
those who are becoming rich; as those who are to be congratulated rather than 
pitied. Then they and others will catch the inspiration, and begin to search for the 
way out. 

Because I say that you are to give your whole time and mind and thought to rich- 
es, it does not follow that you are to be sordid or mean. 

To become really rich is the noblest aim you can have in life, for it includes eve- 
rything else. 

On the competitive plane, the struggle to get rich is a Godless scramble for power 
over other men; but when we come into the creative mind, all this is changed. 

All that is possible in the way of greatness and soul unfoldment, of service and 
lofty endeavor, comes by way of getting rich; all is made possible by the use of 

If you lack for physical health, you will find that the attainment of it is conditional 
on your getting rich. 

Only those who are emancipated from financial worry, and who have the means 
to live a care-free existence and follow hygienic practices, can have and retain 

Moral and spiritual greatness is possible only to those who are above the com- 
petitive battle for existence; and only those who are becoming rich on the plane 
of creative thought are free from the degrading influences of competition. If your 
heart is set on domestic happiness, remember that love flourishes best where 
there is refinement, a high level of thought, and freedom from corrupting influ- 
ences; and these are to be found only where riches are attained by the exercise of 
creative thought, without strife or rivalry. 



You can aim at nothing so great or noble, I repeat, as to become rich; and you 
must fix your attention upon your mental picture of riches, to the exclusion of all 
that may tend to dim or obscure the vision. 

You must learn to see the underlying TRUTH in all things; you must see beneath 
all seemingly wrong conditions the Great One Life ever moving forward toward 
fuller expression and more complete happiness. 

It is the truth that there is no such thing as poverty; that there is only wealth. 

Some people remain in poverty because they are ignorant of the fact that there is 
wealth for them; and these can best be taught by showing them the way to afflu- 
ence in your own person and practice. 

Others are poor because, while they feel that there is a way out, they are too intel- 
lectually indolent to put forth the mental effort necessary to find that way and by 
travel it; and for these the very best thing you can do is to arouse their desire by 
showing them the happiness that comes from being rightly rich. 

Others still are poor because, while they have some notion of science, they have 
become so swamped and lost in the maze of metaphysical and occult theories that 
they do not know which road to take. They try a mixture of many systems and fail 
in all. For these, again, the very best thing, to do is to show the right way in your 
own person and practice; an ounce of doing things is worth a pound of theoriz- 

The very best thing you can do for the whole world is to make the most of your- 

You can serve God and man in no more effective way than by getting rich; that is, 
if you get rich by the creative method and not by the competetive one. 

Another thing. We assert that this book gives in detail the principles of the science 
of getting rich; and if that is true, you do not need to read any other book upon the 
subject. This may sound narrow and egotistical, but consider: there is no more 
scientific method of computation in mathematics than by addition, subtraction, 
multiplication, and division; no other method is possible. There can be but one 
shortest distance between two points. There is only one way to think scientifi- 
cally, and that is to think in the way that leads by the most direct and simple route 
to the goal. No man has yet formulated a briefer or less complex "system" than 
the one set forth herein; it has been stripped of all non-essentials. When you com- 
mence on this, lay all others aside; put them out of your mind altogether. 



Read this book every day; keep it with you; commit it to memory, and do not 
think about other "systems" and theories. If you do, you will begin to have doubts, 
and to be uncertain and wavering in your thought; and then you will begin to 
make failures. 

After you have made good and become rich, you may study other systems as much 
as you please; but until you are quite sure that you have gained what you want, do 
not read anything on this line but this book, unless it be the authors mentioned 
in the Preface. 

And read only the most optimistic comments on the world's news; those in har- 
mony with your picture. 

Also, postpone your investigations into the occult. Do not dabble in theosophy, 
Spiritualism, or kindred studies. It is very likely that the dead still live, and are 
near; but if they are, let them alone; mind your own business. 

Wherever the spirits of the dead maybe, they have their own work to do, and their 
own problems to solve; and we have no right to interfere with them. We cannot 
help them, and it is very doubtful whether they can help us, or whether we have 
any right to trespass upon their time if they can. Let the dead and the hereafter 
alone, and solve your own problem; get rich. If you begin to mix with the occult, 
you will start mental crosscurrents which will surely bring your hopes to ship- 
wreck. Now, this and the preceding chapters have brought us to the following 
statement of basic facts:— 

There is a thinking stuff from which all things are made, and which, 
in its original state, permeates, penetrates, and fills the interspaces of 
the universe. 

A thought, in this substance, Produces the thing that is imaged by the 

Man can form things in his thought, and, by impressing his thought 
upon formless substance, can cause the thing he thinks about to be 

In order to do this, man must pass from the competitive to the creative 
mind; he must form a clear mental picture of the things he wants, and 
hold this picture in his thoughts with the fixed PURPOSE to get what 
he wants, and the unwavering FAITH that he does get what he wants, 
closing his mind against all that may tend to shake his purpose, dim 
his vision, or quench his faith. 



And in addition to all this, we shall now see that he must live and act in a Certain 



Chapter u 

Acting in the Certain Way 

THOUGHT is the creative power, or the impelling force which causes the creative 
power to act; thinking in a Certain Way will bring riches to you, but you must not 
rely upon thought alone, paying no attention to personal action. That is the rock 
upon which many otherwise scientific metaphysical thinkers meet shipwreck— 
the failure to connect thought with personal action. 

We have not yet reached the stage of development, even supposing such a stage 
to be possible, in which man can create directly from Formless Substance without 
nature's processes or the work of human hands; man must not only think, but his 
personal action must supplement his thought. 

By thought you can cause the gold in the hearts of the mountains to be impelled 
toward you; but it will not mine itself, refine itself, coin itself into double eagles, 
and come rolling along the roads seeking its way into your pocket. 

Under the impelling power of the Supreme Spirit, men's affairs will be so ordered 
that some one will be led to mine the gold for you; other men's business transac- 
tions will be so directed that the gold will be brought toward you, and you must 
so arrange your own business affairs that you may be able to receive it when it 
comes to you. Your thought makes all things, animate and inanimate, work to 
bring you what you want; but your personal activity must be such that you can 
rightly receive what you want when it reaches you. You are not to take it as char- 
ity, nor to steal it; you must give every man more in use value than he gives you 
in cash value. 

The scientific use of thought consists in forming a clear and distinct mental im- 
age of what you want; in holding fast to the purpose to get what you want; and in 
realizing with grateful faith that you do get what you want. 

Do not try to 'project' your thought in any mysterious or occult way, with the idea 
of having it go out and do things for you; that is wasted effort, and will weaken 
your power to think with sanity. 

The action of thought in getting rich is fully explained in the preceding chapters; 
your faith and purpose positively impress your vision upon Formless Substance, 



sion, received from you, sets all the creative forces at work IN AND THROUGH 
THEIR REGULAR CHANNELS OF ACTION, but directed toward you. 

It is not your part to guide or supervise the creative process; all you have to do 
with that is to retain your vision, stick to your purpose, and maintain your faith 
and gratitude. 

But you must act in a Certain Way, so that you can appropriate what is yours 
when it comes to you; so that you can meet the things you have in your picture, 
and put them in their proper places as they arrive. 

You can really see the truth of this. When things reach you, they will be in the 
hands of other men, who will ask an equivalent for them. 

And you can only get what is yours by giving the other man what is his. 

Your pocketbook is not going to be transformed into a Fortunata's purse, which 
shall be always full of money without effort on your part. 

This is the crucial point in the science of getting rich; right here, where thought 
and personal action must be combined. There are very many people who, con- 
sciously or unconsciously, set the creative forces in action by the strength and 
persistence of their desires, but who remain poor because they do not provide for 
the reception of the thing they want when it comes. 

By thought, the thing you want is brought to you; by action you receive it. 

Whatever your action is to be, it is evident that you must act NOW. You cannot 
act in the past, and it is essential to the clearness of your mental vision that you 
dismiss the past from your mind. You cannot act in the future, for the future is not 
here yet. And you cannot tell how you will want to act in any future contingency 
until that contingency has arrived. 

Because you are not in the right business, or the right environment now, do not 
think that you must postpone action until you get into the right business or en- 
vironment. And do not spend time in the present taking thought as to the best 
course in possible future emergencies; have faith in your ability to meet any 
emergency when it arrives. 

If you act in the present with your mind on the future, your present action will be 
with a divided mind, and will not be effective. 



Put your whole mind into present action. 

Do not give your creative impulse to Original Substance, and then sit down and 
wait for results; if you do, you will never get them. Act now. There is never any 
time but now, and there never will be any time but now. If you are ever to begin to 
make ready for the reception of what you want, you must begin now. 

And your action, whatever it is, must most likely be in your present business or 
employment, and must be upon the persons and things in your present environ- 

You cannot act where you are not; you cannot act where you have been, and you 
cannot act where you are going to be; you can act only where you are. 

Do not bother as to whether yesterday's work was well done or ill done; do today's 
work well. 

Do not try to do tomorrow's work now; there will be plenty of time to do that 
when you get to it. 

Do not try, by occult or mystical means, to act on people or things that are out of 
your reach. 

Do not wait for a change of environment, before you act; get a change of environ- 
ment by action. 

You can so act upon the environment in which you are now, as to cause yourself 
to be transferred to a better environment. 

Hold with faith and purpose the vision of yourself in the better environment, but 
act upon your present environment with all your heart, and with all your strength, 
and with all your mind. 

Do not spend any time in day dreaming or castle building; hold to the one vision 
of what you want, and act NOW. 

Do not cast about seeking some new thing to do, or some strange, unusual, or re- 
markable action to perform as a first step toward getting rich. It is probable that 
your actions, at least for some time to come, will be those you have been perform- 
ing for some time past; but you are to begin now to perform these actions in the 
Certain Way, which will surely make you rich. 



If you are engaged in some business, and feel that it is not the right one for you, 
do not wait until you get into the right business before you begin to act. 

Do not feel discouraged, or sit down and lament because you are misplaced. No 
man was ever so misplaced but that he could not find the right place, and no man 
ever became so involved in the wrong business but that he could get into the right 

Hold the vision of yourself in the right business, with the purpose to get into 
it, and the faith that you will get into it, and are getting into it; but ACT in your 
present business. Use your present business as the means of getting a better one, 
and use your present environment as the means of getting into a better one. Your 
vision of the right business, if held with faith and purpose, will cause the Supreme 
to move the right business toward you; and your action, if performed in the Cer- 
tain Way, will cause you to move toward the business. 

If you are an employee, or wage earner, and feel that you must change places in 
order to get what you want, do not 'project" your thought into space and rely upon 
it to get you another job. It will probably fail to do so. 

Hold the vision of yourself in the job you want, while you ACT with faith and pur- 
pose on the job you have, and you will certainly get the job you want. 

Your vision and faith will set the creative force in motion to bring it toward you, 
and your action will cause the forces in your own environment to move you to- 
ward the place you want. In closing this chapter, we will add another statement 
to our syllabus: 

There is a thinking stuff from which all things are made, and which, 
in its original state, permeates, penetrates, and fills the interspaces of 
the universe. 

A thought, in this substance, produces the thing that is imaged by the 

Man can form things in his thought, and, by impressing his thought 
upon formless substance, can cause the thing he thinks about to be 

In order to do this, man must pass from the competitive to the crea- 
tive mind; he must form a clear mental picture of the things he wants, 
and hold this picture in his thoughts with the fixed PURPOSE to get 



what he wants, and the unwavering FAITH that he does get what he 
wants, closing his mind to all that may tend to shake his purpose, dim 
his vision, or quench his faith. 

That he may receive what he wants when it comes, man must act NOW 
upon the people and things in his present environment. 



Chapter 12 

Efficient Action 

YOU must use your thought as directed in previous chapters, and begin to do 
what you can do where you are; and you must do ALL that you can do where you 

You can advance only be being larger than your present place; and no man is 
larger than his present place who leaves undone any of the work pertaining to 
that place. 

The world is advanced only by those who more than fill their present places. 

If no man quite filled his present place, you can see that there must be a going 
backward in everything. Those who do not quite fill their present places are dead 
weight upon society, government, commerce, and industry; they must be carried 
along by others at a great expense. The progress of the world is retarded only by 
those who do not fill the places they are holding; they belong to a former age and a 
lower stage or plane of life, and their tendency is toward degeneration. No society 
could advance if every man was smaller than his place; social evolution is guided 
by the law of physical and mental evolution. In the animal world, evolution is 
caused by excess of life. 

When an organism has more life than can be expressed in the functions of its own 
plane, it develops the organs of a higher plane, and a new species is originated. 

There never would have been new species had there not been organisms which 
more than filled their places. The law is exactly the same for you; your getting rich 
depends upon your applying this principle to your own affairs. 

Every day is either a successful day or a day of failure; and it is the successful days 
which get you what you want. If everyday is a failure, you can never get rich; while 
if every day is a success, you cannot fail to get rich. 

If there is something that maybe done today, and you do not do it, you have failed 
in so far as that thing is concerned; and the consequences maybe more disastrous 
than you imagine. 



You cannot foresee the results of even the most trivial act; you do not know the 
workings of all the forces that have been set moving in your behalf. Much may be 
depending on your doing some simple act; it may be the very thing which is to 
open the door of opportunity to very great possibilities. You can never know all 
the combinations which Supreme Intelligence is making for you in the world of 
things and of things and of human affairs; your neglect or failure to do some small 
thing may cause a long delay in getting what you want. 

Do, every day, ALL that can be done that day. 

There is, however, a limitation or qualification of the above that you must take 
into account. 

You are not to overwork, nor to rush blindly into your business in the effort to do 
the greatest possible number of things in the shortest possible time. 

You are not to try to do tomorrow's work today, nor to do a week's work in a 

It is really not the number of things you do, but the EFFICIENCY of 
each separate action that counts. 

Every act is, in itself, either a success or a failure. 

Every act is, in itself, either effective or inefficient. 

Every inefficient act is a failure, and if you spend your life in doing inefficient acts, 
your whole life will be a failure. 

The more things you do, the worse for you, if all your acts are inefficient ones. 

On the other hand, every efficient act is a success in itself, and if every act of your 
life is an efficient one, your whole life MUST be a success. 

The cause of failure is doing too many things in an inefficient manner, and not 
doing enough things in an efficient manner. 

You will see that it is a self-evident proposition that if you do not do any ineffi- 
cient acts, and if you do a sufficient number of efficient acts, you will become rich. 
If, now, it is possible for you to make each act an efficient one, you see again that 
the getting of riches is reduced to an exact science, like mathematics. 



The matter turns, then, on the questions whether you can make each separate act 
a success in itself. And this you can certainly do. 

You can make each act a success, because ALL Power is working with you; and 
ALL Power cannot fail. 

Power is at your service; and to make each act efficient you have only to put power 
into it. 

Every action is either strong or weak; and when every one is strong, you are acting 
in the Certain Way which will make you rich. 

Every act can be made strong and efficient by holding your vision while you are 
doing it, and putting the whole power of your FAITH and PURPOSE into it. 

It is at this point that the people fail who separate mental power from personal 
action. They use the power of mind in one place and at one time, and they act in 
another pace and at another time. So their acts are not successful in themselves; 
too many of them are inefficient. But if ALL Power goes into every act, no matter 
how commonplace, every act will be a success in itself; and as in the nature of 
things every success opens the way to other successes, your progress toward what 
you want, and the progress of what you want toward you, will become increas- 
ingly rapid. 

Remember that successful action is cumulative in its results. Since the desire for 
more life is inherent in all things, when a man begins to move toward larger life 
more things attach themselves to him, and the influence of his desire is multi- 

Do, every day, all that you can do that day, and do each act in an efficient man- 

In saying that you must hold your vision while you are doing each act, however 
trivial or commonplace, I do not mean to say that it is necessary at all times to see 
the vision distinctly to its smallest details. It should be the work of your leisure 
hours to use your imagination on the details of your vision, and to contemplate 
them until they are firmly fixed upon memory. If you wish speedy results, spend 
practically all your spare time in this practice. 

By continuous contemplation you will get the picture of what you want, even to 
the smallest details, so firmly fixed upon your mind, and so completely transferred 
to the mind of Formless Substance, that in your working hours you need only to 



mentally refer to the picture to stimulate your faith and purpose, and cause your 
best effort to be put forth. Contemplate your picture in your leisure hours until 
your consciousness is so full of it that you can grasp it instantly. You will become 
so enthused with its bright promises that the mere thought of it will call forth the 
strongest energies of your whole being. 

Let us again repeat our syllabus, and by slightly changing the closing statements 
bring it to the point we have now reached. 

There is a thinking stuff from which all things are made, and which, 
in its original state, permeates, penetrates, and fills the interspaces of 
the universe. 

A thought, in this substance, produces the thing that is imaged by the 

Man can form things in his thought, and, by impressing his thought 
upon formless substance, can cause the thing he thinks about to be 

In order to do this, man must pass from the competitive to the crea- 
tive mind; he must form a clear mental picture of the things he wants, 
and do, with faith and purpose, all that can be done each day, doing 
each separate thing in an efficient manner. 



Chapter 13 

Getting into the Right Business 

SUCCESS, in any particular business, depends for one thing upon your possess- 
ing in a well-developed state the faculties required in that business. 

Without good musical faculty no one can succeed as a teacher of music; without 
well-developed mechanical faculties no one can achieve great success in any of 
the mechanical trades; without tact and the commercial faculties no one can suc- 
ceed in mercantile pursuits. But to possess in a well-developed state the faculties 
required in your particular vocation does not insure getting rich. There are mu- 
sicians who have remarkable talent, and who yet remain poor; there are black- 
smiths, carpenters, and so on who have excellent mechanical ability, but who do 
not get rich; and there are merchants with good faculties for dealing with men 
who nevertheless fail. 

The different faculties are tools; it is essential to have good tools, but it is also es- 
sential that the tools should be used in the Right Way. One man can take a sharp 
saw, a square, a good plane, and so on, and build a handsome article of furniture; 
another man can take the same tools and set to work to duplicate the article, but 
his production will be a botch. He does not know how to use good tools in a suc- 
cessful way. 

The various faculties of your mind are the tools with which you must do the work 
which is to make you rich; it will be easier for you to succeed if you get into a busi- 
ness for which you are well equipped with mental tools. 

Generally speaking, you will do best in that business which will use your strongest 
faculties; the one for which you are naturally "best fitted." But there are limita- 
tions to this statement, also. No man should regard his vocation as being irrevo- 
cably fixed by the tendencies with which he was born. 

You can get rich in ANY business, for if you have not the right talent for you can 
develop that talent; it merely means that you will have to make your tools as you 
go along, instead of confining yourself to the use of those with which you were 
born. It will be EASIER for you to succeed in a vocation for which you already 
have the talents in a well-developed state; but you CAN succeed in any vocation, 
for you can develop any rudimentary talent, and there is no talent of which you 
have not at least the rudiment. 



You will get rich most easily in point of effort, if you do that for which you are best 
fitted; but you will get rich most satisfactorily if you do that which you WANT to 

Doing what you want to do is life; and there is no real satisfaction in living if we 
are compelled to be forever doing something which we do not like to do, and can 
never do what we want to do. And it is certain that you can do what you want to 
do; the desire to do it is proof that you have within you the power which can do 

Desire is a manifestation of power. 

The desire to play music is the power which can play music seeking expression 
and development; the desire to invent mechanical devices is the mechanical tal- 
ent seeking expression and development. 

Where there is no power, either developed or undeveloped, to do a thing, there is 
never any desire to do that thing; and where there is strong desire to do a thing, it 
is certain proof that the power to do it is strong, and only requires to be developed 
and applied in the Right Way. 

All things else being equal, it is best to select the business for which you have the 
best developed talent; but if you have a strong desire to engage in any particular 
line of work, you should select that work as the ultimate end at which you aim. 

You can do what you want to do, and it is your right and privilege to follow the 
business or vocation which will be most congenial and pleasant. 

You are not obliged to do what you do not like to do, and should not do it except 
as a means to bring you to the doing of the thing you want to do. 

If there are past mistakes whose consequences have placed you in an undesirable 
business or environment, you maybe obliged for some time to do what you do not 
like to do; but you can make the doing of it pleasant by knowing that it is making 
it possible for you to come to the doing of what you want to do. 

If you feel that you are not in the right vocation, do not act too hastily in trying to 
get into another one. The best way, generally, to change business or environment 
is by growth. 

Do not be afraid to make a sudden and radical change if the opportunity is pre- 
sented, and you feel after careful consideration that it is the right opportunity; 



but never take sudden or radical action when you are in doubt as to the wisdom 
of doing so. 

There is never any hurry on the creative plane; and there is no lack of opportu- 

When you get out of the competitive mind you will understand that you never 
need to act hastily. No one else is going to beat you to the thing you want to do; 
there is enough for all. If one space is taken, another and a better one will be 
opened for you a little farther on; there is plenty of time. When you are in doubt, 
wait. Fall back on the contemplation of your vision, and increase your faith and 
purpose; and by all means, in times of doubt and indecision, cultivate gratitude. 

A day or two spent in contemplating the vision of what you want, and in earnest 
thanksgiving that you are getting it, will bring your mind into such close relation- 
ship with the Supreme that you will make no mistake when you do act. 

There is a mind which knows all there is to know; and you can come into close 
unity with this mind by faith and the purpose to advance in life, if you have deep 

Mistakes come from acting hastily, or from acting in fear or doubt, or in forgetful - 
ness of the Right Motive, which is more life to all, and less to none. 

As you go on in the Certain Way, opportunities will come to you in increasing 
number; and you will need to be very steady in your faith and purpose, and to 
keep in close touch with the All Mind by reverent gratitude. 

Do all that you can do in a perfect manner every day, but do it without haste, 
worry, or fear. Go as fast as you can, but never hurry. 

Remember that in the moment you begin to hurry you cease to be a creator and 
become a competitor; you drop back upon the old plane again. 

Whenever you find yourself hurrying, call a halt; fix your attention on the mental 
image of the thing you want, and begin to give thanks that you are getting it. The 
exercise of GRATITUDE will never fail to strengthen your faith and renew your 



Chapter 14 

The Impression of Increase 

WHETHER you change your vocation or not, your actions for the present must be 
those pertaining to the business in which you are now engaged. 

You can get into the business you want by making constructive use of the business 
you are already established in; by doing your daily work in a Certain Way. 

And in so far as your business consists in dealing with other men, whether per- 
sonally or by letter, the key-thought of all your efforts must be to convey to their 
minds the impression of increase. 

Increase is what all men and all women are seeking; it is the urge of the Formless 
Intelligence within them, seeking fuller expression. 

The desire for increase is inherent in all nature; it is the fundamental impulse of 
the universe. All human activities are based on the desire for increase; people are 
seeking more food, more clothes, better shelter, more luxury, more beauty, more 
knowledge, more pleasure— increase in something, more life. 

Every living thing is under this necessity for continuous advancement; where in- 
crease of life ceases, dissolution and death set in at once. 

Man instinctively knows this, and hence he is forever seeking more. This law of 
perpetual increase is set forth by Jesus in the parable of the talents; only those 
who gain more retain any; from him who hath not shall be taken away even that 
which he hath. 

The normal desire for increased wealth is not an evil or a reprehensible thing; it 
is simply the desire for more abundant life; it is aspiration. 

And because it is the deepest instinct of their natures, all men and women are at- 
tracted to him who can give them more of the means of life. 

In following the Certain Way as described in the foregoing pages, you are getting 
continuous increase for yourself, and you are giving it to all with whom you deal. 

You are a creative center, from which increase is given off to all. 



Be sure of this, and convey assurance of the fact to every man, woman, and child 
with whom you come in contact. No matter how small the transaction, even if it 
be only the selling of a stick of candy to a little child, put into it the thought of 
increase, and make sure that the customer is impressed with the thought. 

Convey the impression of advancement with everything you do, so that all people 
shall receive the impression that you are an Advancing Man, and that you ad- 
vance all who deal with you. Even to the people whom you meet in a social way, 
without any thought of business, and to whom you do not try to sell anything, give 
the thought of increase. 

You can convey this impression by holding the unshakable faith that you, your- 
self, are in the Way of Increase; and by letting this faith inspire, fill, and permeate 
every action. 

Do everything that you do in the firm conviction that you are an advancing per- 
sonality, and that you are giving advancement to everybody. 

Feel that you are getting rich, and that in so doing you are making others rich, and 
conferring benefits on all. 

Do not boast or brag of your success, or talk about it unnecessarily; true faith is 
never boastful. 

Wherever you find a boastful person, you find one who is secretly doubtful and 
afraid. Simply feel the faith, and let it work out in every transaction; let every 
act and tone and look express the quiet assurance that you are getting rich; that 
you are already rich. Words will not be necessary to communicate this feeling to 
others; they will feel the sense of increase when in your presence, and will be at- 
tracted to you again. 

You must so impress others that they will feel that in associating with you they 
will get increase for themselves. See that you give them a use value greater than 
the cash value you are taking from them. 

Take an honest pride in doing this, and let everybody know it; and you will have no 
lack of customers. People will go where they are given increase; and the Supreme, 
which desires increase in all, and which knows all, will move toward you men and 
women who have never heard of you. Your business will increase rapidly, and you 
will be surprised at the unexpected benefits which will come to you. You will be 
able from day to day to make larger combinations, secure greater advantages, and 
to go on into a more congenial vocation if you desire to do so. 



But doing thing all this, you must never lose sight of your vision of what you want, 
or your faith and purpose to get what you want. 

Let me here give you another word of caution in regard to motives. 

Beware of the insidious temptation to seek for power over other men. 

Nothing is so pleasant to the unformed or partially developed mind as the exer- 
cise of power or dominion over others. The desire to rule for selfish gratifi- 
cation has been the curse of the world. For countless ages kings and lords 
have drenched the earth with blood in their battles to extend their dominions; 
this not to seek more life for all, but to get more power for themselves. 

Today, the main motive in the business and industrial world is the same; men 
marshal their armies of dollars, and lay waste the lives and hearts of millions in 
the same mad scramble for power over others. Commercial kings, like political 
kings, are inspired by the lust for power. 

Jesus saw in this desire for mastery the moving impulse of that evil world He 
sought to overthrow. Read the twenty-third chapter of Matthew, and see how He 
pictures the lust of the Pharisees to be called "Master," to sit in the high places, to 
domineer over others, and to lay burdens on the backs of the less fortunate; and 
note how He compares this lust for dominion with the brotherly seeking for the 
Common Good to which He calls His disciples. 

Look out for the temptation to seek for authority, to become a "master," to be 
considered as one who is above the common herd, to impress others by lavish 
display, and so on. 

The mind that seeks for mastery over others is the competitive mind; and the 
competitive mind is not the creative one. In order to master your environment 
and your destiny, it is not at all necessary that you should rule over your fellow 
men and indeed, when you fall into the world's struggle for the high places, you 
begin to be conquered by fate and environment, and your getting rich becomes a 
matter of chance and speculation. 

Beware of the competitive mind!! No better statement of the principle of creative 
action can be formulated than the favorite declaration of the late "Golden Rule" 
Jones of Toledo: "What I want for myself, I want for everybody." 



Chapter 15 

The Advancing Man 

WHAT I have said in the last chapter applies as well to the professional man and 
the wage-earner as to the man who is engaged in mercantile business. 

No matter whether you are a physician, a teacher, or a clergyman, if you can give 
increase of life to others and make them sensible of the fact, they will be attracted 
to you, and you will get rich. The physician who holds the vision of himself as a 
great and successful healer, and who works toward the complete realization of 
that vision with faith and purpose, as described in former chapters, will come into 
such close touch with the Source of Life that he will be phenomenally successful; 
patients will come to him in throngs. 

No one has a greater opportunity to carry into effect the teaching of this book than 
the practitioner of medicine; it does not matter to which of the various schools 
he may belong, for the principle of healing is common to all of them, and maybe 
reached by all alike. The Advancing Man in medicine, who holds to a clear men- 
tal image of himself as successful, and who obeys the laws of faith, purpose, and 
gratitude, will cure every curable case he undertakes, no matter what remedies 
he may use. 

In the field of religion, the world cries out for the clergyman who can teach his 
hearers the true science of abundant life. He who masters the details of the sci- 
ence of getting rich, together with the allied sciences of being well, of being great, 
and of winning love, and who teaches these details from the pulpit, will never lack 
for a congregation. This is the gospel that the world needs; it will give increase 
of life, and men will hear it gladly, and will give liberal support to the man who 
brings it to them. 

What is now needed is a demonstration of the science of life from the pulpit. We 
want preachers who can not only tell us how, but who in their own persons will 
show us how. We need the preacher who will himself be rich, healthy, great, and 
beloved, to teach us how to attain to these things; and when he comes he will find 
a numerous and loyal following. 

The same is true of the teacher who can inspire the children with the faith and 
purpose of the advancing life. He will never be "out of a job." And any teacher 
who has this faith and purpose can give it to his pupils; he cannot help giving it to 
them if it is part of his own life and practice. 



What is true of the teacher, preacher, and physician is true of the lawyer, dentist, 
real estate man, insurance agent—of everybody. 

The combined mental and personal action I have described is infallible; it cannot 
fail. Every man and woman who follows these instructions steadily, perseveringly, 
and to the letter, will get rich. The law of the Increase of Life is as mathematically 
certain in its operation as the law of gravitation; getting rich is an exact science. 

The wage-earner will find this as true of his case as of any of the others men- 
tioned. Do not feel that you have no chance to get rich because you are working 
where there is no visible opportunity for advancement, where wages are small 
and the cost of living high. Form your clear mental vision of what you want, and 
begin to act with faith and purpose. 

Do all the work you can do, every day, and do each piece of work in a perfectly 
successful manner; put the power of success, and the purpose to get rich, into 
everything that you do. 

But do not do this merely with the idea of currying favor with your employer, in 
the hope that he, or those above you, will see your good work and advance you; it 
is not likely that they will do so. 

The man who is merely a "good" workman, filling his place to the very best of his 
ability, and satisfied with that, is valuable to his employer; and it is not to the em- 
ployer's interest to promote him; he is worth more where he is. 

To secure advancement, something more is necessary than to be too large for 
your place. 

The man who is certain to advance is the one who is too big for his place, and who 
has a clear concept of what he wants to be; who knows that he can become what 
he wants to be and who is determined to BE what he wants to be. 

Do not try to more than fill your present place with a view to pleasing your em- 
ployer; do it with the idea of advancing yourself. Hold the faith and purpose of 
increase during work hours, after work hours, and before work hours. Hold it in 
such a way that every person who comes in contact with you, whether foreman, 
fellow workman, or social acquaintance, will feel the power of purpose radiating 
from you; so that every one will get the sense of advancement and increase from 
you. Men will be attracted to you, and if there is no possibility for advancement in 
your present job, you will very soon see an opportunity to take another job. 



There is a Power which never fails to present opportunity to the Advancing Man 
who is moving in obedience to law. 

God cannot help helping you, if you act in a Certain Way; He must do so in order 
to help Himself. 

There is nothing in your circumstances or in the industrial situation that can keep 
you down. If you cannot get rich working for the steel trust, you can get rich on 
a ten-acre farm; and if you begin to move in the Certain Way, you will certainly 
escape from the "clutches" of the steel trust and get on to the farm or wherever 
else you wish to be. 

If a few thousands of its employees would enter upon the Certain Way, the steel 
trust would soon be in a bad plight; it would have to give its workingmen more 
opportunity, or go out of business. Nobody has to work for a trust; the trusts can 
keep men in so called hopeless conditions only so long as there are men who are 
too ignorant to know of the science of getting rich, or too intellectually slothful to 
practice it. 

Begin this way of thinking and acting, and your faith and purpose will make you 
quick to see any opportunity to better your condition. 

Such opportunities will speedily come, for the Supreme, working in All, and work- 
ing for you, will bring them before you. 

Do not wait for an opportunity to be all that you want to be; when an opportunity 
to be more than you are now is presented and you feel impelled toward it, take it. 
It will be the first step toward a greater opportunity. 

There is no such thing possible in this universe as a lack of opportunities for the 
man who is living the advancing life. 

It is inherent in the constitution of the cosmos that all things shall be for him and 
work together for his good; and he must certainly get rich if he acts and thinks in 
the Certain Way. So let wage-earning men and women study this book with great 
care, and enter with confidence upon the course of action it prescribes; it will not 



Chapter 16 

Some Cautions, and Concluding Observations 

MANY people will scoff at the idea that there is an exact science of getting rich; 
holding the impression that the supply of wealth is limited, they will insist that 
social and governmental institutions must be changed before even any consider- 
able number of people can acquire a competence. 

But this is not true. 

It is true that existing governments keep the masses in poverty, but this is be- 
cause the masses do not think and act in the Certain Way. 

If the masses begin to move forward as suggested in this book, neither govern- 
ments nor industrial systems can check them; all systems must be modified to 
accommodate the forward movement. 

If the people have the Advancing Mind, have the Faith that they can become rich, 
and move forward with the fixed purpose to become rich, nothing can possibly 
keep them in poverty. 

Individuals may enter upon the Certain Way at any time, and under any govern- 
ment, and make themselves rich; and when any considerable number of individu- 
als do so under any government, they will cause the system to be so modified as 
to open the way for others. 

The more men who get rich on the competitive plane, the worse for others; the 
more who get rich on the creative plane, the better for others. 

The economic salvation of the masses can only be accomplished by getting a large 
number of people to practice the scientific method set down in this book, and be- 
come rich. These will show others the way, and inspire them with a desire for real 
life, with the faith that it can be attained, and with the purpose to attain it. 

For the present, however, it is enough to know that neither the government under 
which you live nor the capitalistic or competitive system of industry can keep you 
from getting rich. When you enter upon the creative plane of thought you will rise 
above all these things and become a citizen of another kingdom. 



But remember that your thought must be held upon the creative plane; you are 
never for an instant to be betrayed into regarding the supply as limited, or into 
acting on the moral level of competition. 

Whenever you do fall into old ways of thought, correct yourself instantly; for 
when you are in the competitive mind, you have lost the cooperation of the Mind 
of the Whole. 

Do not spend any time in planning as to how you will meet possible emergencies 
in the future, except as the necessary policies may affect your actions today. You 
are concerned with doing today's work in a perfectly successful manner, and not 
with emergencies which may arise tomorrow; you can attend to them as they 

Do not concern yourself with questions as to how you shall surmount obstacles 
which may loom upon your business horizon, unless you can see plainly that your 
course must be altered today in order to avoid them. 

No matter how tremendous an obstruction may appear at a distance, you will find 
that if you go on in the Certain Way it will disappear as you approach it, or that a 
way over, though, or around it will appear. 

No possible combination of circumstances can defeat a man or woman who is 
proceeding to get rich along strictly scientific lines. No man or woman who obeys 
the law can fail to get rich, any more than one can multiply two by two and fail to 
get four. 

Give no anxious thought to possible disasters, obstacles, panics, or unfavorable 
combinations of circumstances; it is time enough to meet such things when they 
present themselves before you in the immediate present, and you will find that 
every difficulty carries with it the wherewithal for its overcoming. 

Guard your speech. Never speak of yourself, your affairs, or of anything else in a 
discouraged or discouraging way. 

Never admit the possibility of failure, or speak in a way that infers failure as a 

Never speak of the times as being hard, or of business conditions as being doubt- 
ful. Times may be hard and business doubtful for those who are on the competi- 
tive plane, but they can never be so for you; you can create what you want, and 
you are above fear. 



When others are having hard times and poor business, you will find your greatest 

Train yourself to think of and to look upon the world as a something which is Be- 
coming, which is growing; and to regard seeming evil as being only that which is 
undeveloped. Always speak in terms of advancement; to do otherwise is to deny 
your faith, and to deny your faith is to lose it. 

Never allow yourself to feel disappointed. You may expect to have a certain thing 
at a certain time, and not get it at that time; and this will appear to you like fail- 

But if you hold to your faith you will find that the failure is only apparent. 

Go on in the certain way, and if you do not receive that thing, you will receive 
something so much better that you will see that the seeming failure was really a 
great success. 

A student of this science had set his mind on making a certain business combi- 
nation which seemed to him at the time to be very desirable, and he worked for 
some, weeks to bring it about. When the crucial time came, the thing failed in a 
perfectly inexplicable way; it was as if some unseen influence had been working 
secretly against him. He was not disappointed; on the contrary, he thanked God 
that his desire had been overruled, and went steadily on with a grateful mind. In 
a few weeks an opportunity so much better came his way that he would not have 
made the first deal on any account; and he saw that a Mind which knew more 
than he knew had prevented him from losing the greater good by entangling him- 
self with the lesser. 

That is the way every seeming failure will work out for you, if you keep your faith, 
hold to your purpose, have gratitude, and do, every day, all that can be done that 
day, doing each separate act in a successful manner. 

When you make a failure, it is because you have not asked for enough; 
keep on, and a larger thing then you were seeking will certainly come 
to you. Remember this. 

You will not fail because you lack the necessary talent to do what you wish to do. 
If you go on as I have directed, you will develop all the talent that is necessary to 
the doing of your work. 



It is not within the scope of this book to deal with the science of cultivating talent; 
but it is as certain and simple as the process of getting rich. 

However, do not hesitate or waver for fear that when you come to any certain place 
you will fail for lack of ability; keep right on, and when you come to that place, 
the ability will be furnished to you. The same source of Ability which enabled the 
untaught Lincoln to do the greatest work in government ever accomplished by a 
single man is open to you; you may draw upon all the mind there is for wisdom to 
use in meeting the responsibilities which are laid upon you. Go on in full faith. 

Study this book. Make it your constant companion until you have mastered all 
the ideas contained in it. While you are getting firmly established in this faith, 
you will do well to give up most recreations and pleasure; and to stay away from 
places where ideas conflicting with these are advanced in lectures or sermons. 
Do not read pessimistic or conflicting literature, or get into arguments upon the 
matter. Do very little reading, outside of the writers mentioned in the Preface. 
Spend most of your leisure time in contemplating your vision, and in cultivating 
gratitude, and in reading this book. It contains all you need to know of the science 
of getting rich; and you will find all the essentials summed up in the following 



Chapter ly 

Summary of the Science of Getting Rich 

THERE is a thinking stuff from which all things are made, and which, in its origi- 
nal state, permeates, penetrates, and fills the interspaces of the universe. 

A thought in this substance produces the thing that is imaged by the thought. 

Man can form things in his thought, and by impressing his thought upon formless 
substance can cause the thing he thinks about to be created. 

In order to do this, man must pass from the competitive to the creative mind; oth- 
erwise he cannot be in harmony with the Formless Intelligence, which is always 
creative and never competitive in spirit. 

Man may come into full harmony with the Formless Substance by entertaining a 
lively and sincere gratitude for the blessings it bestows upon him. Gratitude uni- 
fies the mind of man with the intelligence of Substance, so that man's thoughts 
are received by the Formless. Man can remain upon the creative plane only by 
uniting himself with the Formless Intelligence through a deep and continuous 
feeling of gratitude. 

Man must form a clear and definite mental image of the things he wishes to have, 
to do, or to become; and he must hold this mental image in his thoughts, while 
being deeply grateful to the Supreme that all his desires are granted to him. The 
man who wishes to get rich must spend his leisure hours in contemplating his Vi- 
sion, and in earnest thanksgiving that the reality is being given to him. Too much 
stress cannot be laid on the importance of frequent contemplation of the mental 
image, coupled with unwavering faith and devout gratitude. This is the process 
by which the impression is given to the Formless, and the creative forces set in 

The creative energy works through the established channels of natural growth, 
and of the industrial and social order. All that is included in his mental image 
will surely be brought to the man who follows the instructions given above, and 
whose faith does not waver. What he wants will come to him through the ways of 
established trade and commerce. 



In order to receive his own when it shall come to him, man must be active; and 
this activity can only consist in more than filling his present place. He must keep 
in mind the Purpose to get rich through the realization of his mental image. And 
he must do, every day, all that can be done that day, taking care to do each act in 
a successful manner. He must give to every man a use value in excess of the cash 
value he receives, so that each transaction makes for more life; and he must so 
hold the Advancing Thought that the impression of increase will be communi- 
cated to all with whom he comes in contact. 

The men and women who practice the foregoing instructions will certainly get 
rich; and the riches they receive will be in exact proportion to the definiteness of 
their vision, the fixity of their purpose, the steadiness of their faith, and the depth 
of their gratitude. 

The End